Personal Projects
Some of the things that I've been playing with:
WordPress SEO, Marketing, and Analytics Tools

I'm in the process of making WordPress plugins that provide easy-to use marketing and SEO functionality. Currently I have two:
- Ur-Text Simple Landing Tracking, a plugin that allows users to use UTM and custom query strings to track who comes to their WP site and where they come from. Integrates with social media posting services so that users can see where their traffic is coming from automatically. Can also be used for conversion tracking.
- Ur-Text Simple Redirect, a plugin that prevents 404 errors by automatically setting up redirects when a site admin deletes or unpublishes a post (or page) and removing the redirect if the post is re-published. Also allows creating ad-hoc redirects and gives some statistics on how often a redirect is landed on.
I'm currently working on a multivariant ad display system that does real-time scoring of ad creative performance and automatically adjusts ad display weightings.
